Nova Co.®Free auditA two-person agency · Founded by a couple
Nova Co. is a two-person social media agency founded by a couple who turned a shared passion for fitness and digital marketing into a specialist agency. Based in South Africa, working worldwide.
Meet us properlyWe started this agency because we noticed a gap.
Fitness professionals are incredible at what they do, but most have no time, and no desire, to figure out Instagram algorithms, write captions, and edit Reels on top of running their coaching business. That is exactly where we come in.
Every client gets both of us. One leads your content and creative direction. The other manages strategy, reporting and your client relationship. You are never handed off to a junior or an outsourced writer. Your account is always in experienced hands.
Registered as Nova Co. (Pty) Ltd in South Africa. Operating internationally · ZAR, USD & GBP accepted via secure invoicing.
Leads content and creative direction. Writes the captions, sets the visual tone, scripts the Reels, and decides what hits the feed. Background in fitness and brand design.
Leads strategy, reporting and client relationship. Reads the numbers, runs the monthly call, manages the ad accounts. Background in digital marketing and analytics.
We only work with fitness and wellness brands. This focus means we understand your industry better than any generalist agency ever could: your audience, your competitors, what converts.
You get a monthly report, a strategy call, and honest communication. No vanity metrics. No smoke and mirrors. If something isn't working, we'll tell you and tell you what we'd try next.
We're not interested in one-month wins. We build strategies designed to grow your audience and fill your programmes over time, measured in quarters, not weeks.
We say no to roughly 40% of enquiries. If we don't think we can move your numbers, we'll tell you and refer you to someone who can.
Building a roster, launching programmes, scaling 1:1.
Studios, gyms, hybrid online + in-person businesses.
Supplements, apparel, app-based fitness products.
If fitness isn't your core offer, we're not your agency.
We build audiences that buy, not view counts that don't.